Assessing Student Learning: Our Commitment to Your Success

At Jax State, your growth is our metric for success. As an ACEJMC-accredited program, we don't just teach—we prepare you for a rapidly evolving industry. Our assessment process ensures that every course you take translates into the professional values and competencies you need to lead in the workplace.


Why Assessment Matters to You

We measure your progress to ensure you do more than just earn credits. Our goal is to make you industry ready. We align our curriculum with the three core criteria defined by the Accrediting Council on Education in Journalism and Mass Communications (ACEJMC):

  • Awareness: Master the facts, concepts and theories that define the field.
  • Understanding: Synthesize complex ideas to solve modern media challenges.
  • Application: Build a portfolio that proves you can execute professional tasks at a high level.

The Six Pillars: Your Professional Foundation

Our curriculum is built upon the Six Pillars of Professional Communication. These pillars guide your journey and ensure you meet national benchmarks for excellence through seven key Student Learning Outcomes (SLOs):

  1. Write with clarity and impact
  2. Use modern tools and technology ethically
  3. Ground your work in theory
  4. Execute research and data analysis
  5. Think both critically and creatively
  6. Communicate with cultural proficiency
  7. Apply historical and legal principles

Your Path to Success

We intentionally structure your experience to move you from foundational knowledge to industry-ready skills. Our Course-Leveling Matrix maps how each required class contributes to your development:

  • Introduce: Gain your first exposure to core concepts
  • Reinforce: Practice and refine your skills in intermediate scenarios
  • Master: Demonstrate "Industry Ready" independence in complex, professional projects

How We Measure Success

We use a robust mix of direct and indirect measures to ensure our program remains at the cutting edge of the industry:

  • Expert Capstone Reviews: Industry professionals join our faculty to evaluate your final projects against current market standards.
  • Internship Evaluations: We consult with your site supervisors to validate your real-world readiness.
  • Your Voice: We use Senior Exit Interviews to let your experience drive curriculum discussions and updates.
  • Award-Winning Work: Your success regional and national awards provides external proof of your strategic talent.

Our faculty review our assessment results each year and identify what's working and what needs strengthening.  We make direct changes to curriculum and instruction which means your program keeps pace with the industry.


Review Our Assessment Documents

We believe in transparency and the power of data-driven growth. We invite you to review our full assessment plan and performance data to see how Jax State students excel.