JSU 5+7 Values

JSU 5+7 Objectives

After completion of any given Communication course, each student should have an increased awareness in one or more of the following objectives:

Five Values

Law - understand and apply the principles and laws of freedom of speech and press for the country in which the institution that invites ACEJMC is located, as well as receive instruction in and understand the range of systems of freedom of expression around the world, including the right to dissent, to monitor and criticize power, and to assemble and petition for redress of grievances.

History - demonstrate an understanding of the history and role of professionals and institutions in shaping communications.

Domestic Diversity - demonstrate an understanding of gender, race ethnicity, sexual orientation and, as appropriate, other forms of diversity in domestic society in relation to mass communications.

Global Diversitydemonstrate an understanding of the diversity of peoples and cultures and of the significance and impact of mass communications in a global society.

Ethics - demonstrate an understanding of professional ethical principles and work ethically in pursuit of truth, accuracy, fairness, and diversity

Seven Competencies

Critical Thinking - think critically, creatively, and independently.

Research - conduct research and evaluate information by methods appropriate to the communications profession(s), audiences, and purpose(s) they serve.

Theory - understand concepts and apply theories in the use and presentation of images and information.

Writing - write correctly and clearly in forms and styles appropriate for the communications profession(s), audiences, and purpose(s) they serve.

Editing - critically evaluate their own work and that of others for accuracy and fairness, clarity, appropriate style and grammatical correctness.

Statistics - apply basic numerical and statistical concepts.

Technology - apply tools and technologies appropriate for the communications profession(s) in which they work