Communication: Public Relations and Advertising

In today's hyper-connected world, organizations demand strategic communicators who can build authentic relationships, craft compelling messages, and expertly navigate the complex landscape of traditional and digital media.

Our Public Relations & Advertising concentration empowers you with strategic thinking, creative skills, and industry knowledge to become the influential voice behind the brands and causes you to care about them.

Develop Core PR/Advertising Skills

In the classroom, you’ll develop essential skills that drive successful campaigns and shape public perception, from crafting impactful messages to measuring real-world results:

• Campaign Development: Design comprehensive strategic campaigns that capture attention and achieve measurable objectives across diverse platforms.
• Strategic Media Writing: Master the art of persuasive communication, creating compelling press releases, pitches, and content for various media channels.
• Crisis Communication & Reputation Management: Learn to effectively manage organizational reputation, respond to challenges, and build trust in critical moments.
• Brand Storytelling: Craft compelling narratives that connect audiences with brands, building loyalty and emotional resonance.
• Social Media Strategy: Develop data-driven social media plans that engage communities, amplify messages, and drive online conversations.
• Analytics & Data-Driven Decision Making: Use advanced analytics to measure campaign performance, gain insights, and optimize future strategies

Our hands-on internships and immersive industry workshops connect you directly with leading businesses and impactful nonprofits. You’ll gain practical experience and professional relationships that seamlessly transform classroom knowledge into real-world career success.

Launch Your Career: Strategic Roles Across Every Industry

Our program prepares you to excel in diverse and impactful roles, equipping you with the versatility to thrive in any sector. Explore exciting career paths such as:

• Corporate Communications & PR: Build brand reputation, manage crucial media relations, and handle crisis communication for major companies.
• Advertising & Creative Strategy: Develop innovative campaigns that capture attention, change minds, and drive consumer behavior across all media platforms.
• Digital Marketing & Social Media: Master influencer partnerships, cutting-edge content strategy, and data analytics to reach audiences where they live online.
• Nonprofit & Advocacy Communication: Leverage strategic communication to advance causes, mobilize community support, and create significant social impact. 

Capture attention, tell stories and influence behavior. Graduate job-ready with a professional portfolio that showcases your PR/Advertising writing, strategic thinking, and creative execution, opening doors to exciting opportunities in agencies, corporations, nonprofits, and entrepreneurial ventures across every industry.