Jax State Brand Guidelines

Graphic Standards

Jacksonville State University’s identity system includes a logo, defined colors, and typography.

It serves two key purposes:

  • It shows that Jax State is a leader among universities.
  • It creates a consistent look across all communications.

From websites and ads to letterheads, signage, and recruitment materials, this unified system strengthens every piece representing the university.

You play a role in protecting Jax State’s image. When you use the logo correctly, you help maintain a strong, consistent brand.

Jax State uses two sets of guidelines:

Jax State Brand Guidelines

These cover logo design, proper and improper logo use, colors, typography, and common applications. They also include stationery guidelines and letter formatting.

View Brand Guidelines

Athletic Brand Standards

These govern branding for athletics.

View Athletic Brand Standards