Sport Management - Sport Communication (Master of Science)

Athletic Director at desk

The Master of Science in Sport Industry with a concentration in Sport Communication prepares students for professional careers in sport media, communication, and digital engagement. This graduate program blends communication theory with applied learning to develop advanced skills in storytelling, media relations, branding, and audience engagement within the sport industry.

Students gain hands-on experience in content creation, social media strategy, public relations, and digital media while examining contemporary issues shaping sport communication. The curriculum is designed for working professionals and recent graduates seeking leadership roles across professional, collegiate, and community sport organizations. Flexible course delivery allows students to balance academic and professional commitments while building industry-relevant expertise.

Potential Careers

  • Sport Communications Coordinator
  • Media Relations Specialist
  • Digital Content Producer
  • Social Media Manager
  • Marketing and Branding Specialist
  • Public Relations Manager

Median Annual Salary

Sport Communications Coordinator

$53,600

Media Relations Specialist

$116,600

Digital Content Producer $59,100
Social Media Manager $62,000
Marketing and Branding Specialist $72,000
Public Relations Manager $72,500
*Median annual salaries from salary.com

Additional Facts

  • 90% of Graduates secure job placements in the Sport Industry within 6 months of their graduation.
  • Some of our partners include the Houston Texans, the Los Angeles Chargers, Talladega Superspeedway, Georgia Tech University and the Nashville Predators

Departmental Information


Online Program Contact

Dr. Allen Gilbert
agilbert@jsu.edu
256-782-5514