Click Selection

Search News Releases:

News Resources
on the Web

25 October 2006

The Food Guys: Chocolate Beer?
Yep, along with Spearmint, Mustard, Fireball

DOC: Hey Al. While I'm not a beer aficionado, I do try to keep up with trends in the marketplace. And this is a new one on me. Have you heard of chocolate beer? According to ABC News, the Miller Brewing Co. is releasing a new chocolate-flavored beer for the holiday season.

AL: Hi Doc. Flavored beer has been around a long time — including a Black Forrest Cake beer brewed by an Aussie in 2005 — but none of the “dessert” beers seem to have captured a loyal following beyond the holiday season.

DOC: It appears that the availability of chocolate beer will be limited to the Midwestern cities of Chicago, Minneapolis, Cleveland and Indianapolis.

AL: Those are cold-weather states. Cold people will drink anything.

DOC: Apparently, beer companies are trying to “prop up” falling sales by introducing specialty beers that appeal to drinkers who are lured by fruity, salty and spicy flavors.

AL: And I believe they're targeting younger drinkers. They want to entice a new generation of beer drinkers.

DOC: And, get this: consumers are asking for vitamin-enhanced, caffeine-infused beers. In 2005, Anheuser-Busch introduced two new beers: one containing caffeine and herbal stimulants and another combining caffeine with fruit flavors. Just last May, the Miller Co. released a malt liquor that packs more caffeine per serving than a cup of coffee. And that's not all: A small Texas company has created a beer containing vitamins with claims that the beverage not only increases one's nutrient intake but also decreases the severity of hangovers.

AL: Actually, all beer is flavored beer. Whether you drink a rye beer or creme ale or a hopped up, “extreme” brand like Samuel Adams, it all gets down to flavoring the beer. For a quick overview, go to and you can even read about their Chocolate Bock. Brewers use a variety of methods to create chocolate and other flavors. Fruit flavors are brewed by adding fruit or fruit extracts during the fermentation stage. My wife Patt enjoys the strawberry and other fruit-flavored beers microbrewed at one of our favorite restaurants in Chattanooga.

Here are just a few flavored beers I've heard or read about:
  • Apple beer. Unibroue Ephemere makes one that has “the fresh apple aroma reminiscent of Granny Smith and McIntosh apples.” It's said to be “perfect with cream and light cheeses as well as any apple or pear desserts.”

  • Black Forest Cake beer. In early May 2005, Dicky Fife, a brewer in Christchurch, New Zealand, discovered a great way to market beer to women. He aged stout for two years in pinot-noir wine barrels, which gave the beer a taste similar to Black Forest cake, the traditional German chocolate-cherry cake. He then blended in the chocolate flavor. His product was showcased at New Zealand's Queenstown Winter Festival in July 2005.

  • Mustard beer. Yes, a number of micros have broken the mustard beer barrier. Just the thing to consume with pretzels.

  • Spearmint ale. For those who like to chew their beer.

  • Fireball Mead. This one was inspired by the Atomic Fireball, the hellishly hot candy.
See story at The Anniston Star's website: .

Note: JSU faculty, staff and students may access The Anniston Star online through their affiliation with the University. Those not affiliated with JSU may have to subscribe to receive The Anniston Star online. If you already subscribe to The Anniston Star, you receive a complimentary online membership. This provides complete access to all the content and services of the site at no additional charge. Otherwise there is a $5 online monthly charge for their online service. Contact The Anniston Star for information.

Submit items for news releases by using the request form at