JSU Newswire
Jacksonville, Alabama

E-Commerce Visionary Bruce Culbert
To Speak Nov. 14

November 8, 2002 -- Bruce Culbert, senior vice president of BearingPoint (formerly KPMG Consulting), will lecture at 1 p.m. in Merrill Hall auditorium on Thursday, November 14, culminating the College of Commerce and Business Administration's fall lecture series on e-commerce.

A seasoned professional with over 20 years experience in delivering ground breaking information technology solutions, Culbert has been at the forefront of interactive and internet business solutions for the past decade. He was called an "e-commerce visionary" by Julie Meringer of Forester Research. At the turn of the century he was described in Information Week as a "charismatic leader" and most recently named as one of the 20 most influential people in CRM in 2002 by CRM Magazine.

Recognizing the "best and the brightest the CRM Market has to offer," Bruce was profiled with CRM thought leaders like Tom Siebel, Craig Conway of Peoplesoft, Hasso Plattner of SAP, and Roger Siboni of Epiphany. Culbert is uniquely qualified to lead BearingPoint's global customer relationship management and supply chain solution practices and continue his string of successes in delivering innovative and world class solutions to its global client base.

Culbert has a rich history in cultivating global services business. In 1994, he started Interactive Media at IBM in Atlanta and expanded the unit to a team of more than 800 professionals worldwide. Under his direction, IBM Interactive Media completed work for Borders.com, BritishAirways.com, Grammys.com, Macy's.com, SuperBowl.com, Hertz.com, USOpen.com and Wimbledon.com. The division became the number one-rated Web developer and designer in Atlanta as named by the Atlanta Business Chronicle and was recognized as a global leader in interactive and new media development.

After the proven success of interactive media, IBM named Culbert vice president of e-business services. In this role, Culbert led the largest end-to-end e-business solution provider in the United States.

In 1999, Culbert became president and CEO of Third Millennium Communications. Under his leadership, this privately held internet holding and operating company successfully incubated and launched five different businesses, each addressing a growing and important new market opportunity. During this time, Third Millennium Communications was recognized as one of the largest and fastest growing internet and consulting companies outside of Silicon Valley. Businesses were created, merged, sold and operated in health care, fantasy sports, B to B e-commerce, wireless and digital marketplaces.

In February 2001, Culbert joined the executive team of BearingPoint to help establish this new public consulting company as the leader in solution innovation. In his first year leading BearingPoint CRM and SCM Solutions, the company was able to establish itself in the "leader" category of Gartner CRM Magic Quadrant ratings.

Culbert received an MBA and a BS in engineering and commerce from Drexel University. He regularly speaks at a variety of industry events and currently serves on the board of some of the nation's fastest growing high tech companies. His articles and commentary regularly appear in the industry's leading magazines and periodicals. In 2002 he has appeared in Infoweek, Infoworld, RM Magazine, SC Review, Alcheny, and iSource. In May 2002 he was profiled in the CRM Industry's Corporate Bible CRM at the Speed of Light (McGraw Hill), as one of the leading authorities on CRM.


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