JSU Newswire
Jacksonville, Alabama

Trustees Approve Budget, Get Briefing on Capital Campaign

Jacksonville State University's trustees approved the university's $69.5 million budget for the 2004 fiscal year Monday and were briefed on a proposed capital campaign. The board also got an overview of a marketing study that may provide help in attracting more students as JSU strives toward an enrollment goal of 10,000.

In remarks to trustees, Joe Serviss, JSU's vice president of institutional advancement, said a feasibility study regarding a possible $51 million capital campaign will be ready by January. He said the study will help JSU decide how much money to raise. He said JSU has a $51 million "wish list" of proposed projects, including a $20 million music center, $7 million for the college of education, $5 million for general academic scholarships, and funding for endowed teaching positions.

Dr. James Thomas, marketing professor, explained the preliminary results of a marketing survey that shows students enroll at JSU because of its location, academic programs and cost. He said students surveyed were more interested in the basics of a college education -- academics and cost -- and less in minor aspects such as social activities. The study may help the university refine its advertising and other student recruiting efforts.

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