Helpful Terms

Binding: 1. The cover for the pages of a publication. 2. The process by which a cover is attached; for example, saddlewire, adhesive, or spiral.

Bleed: A block of color or type that extends to the edge of the printed piece. For a printing estimate to be accurate, a printer must know if a publication will have bleeds.

Color proofs: Proofs that show the project in full color. Color proofs for projects printed with Pantone inks may not be completely accurate, so color should be assessed using Pantone chips or drawdowns. Four-color-process proofs should be very accurate, or perhaps slightly lighter, than the final printed piece.

Copyedit: To edit for accuracy and for the application of a consistent style.

Digital proofs: Proofs created straight from a computer file. As the technology advances, digital proofs are becoming more accurate and more popular, replacing film proofs (see "bluelines"). With digital proofs, any AA charges are less costly because making changes is easier. Printers tend to have certain brands of proofs including rainbows, iris, Kodak approvals, and Pola proofs.

Flat size: The size of a piece before it is folded and bound.

Font: The complete assortment of a given size and style of type, including capitals, small capitals, and lowercase letters, along with numbers, punctuation marks, and commonly-used symbols and accent marks.

Font family: A group of fonts used on a website. At Jacksonville State, we use Verdana, Arial, Helvetica, sans-serif.

Four-color process: Printing in "full color" where photographs and type can replicate in any color(s). This process is also referred to as CMYK, named after the four inks used: cyan, magenta, yellow, and black.

GIF: A file format for graphics used on the web. Usually appropriate for simpler images, such as logos, lettering, cartoons, and line drawings. For more complicated images, such as photos, see JPG.

Hard copy: A printout of text, a Web page, or artwork.

JPG: A file format for graphics used on the Web. Usually appropriate for photos, artwork, and other complicated images. For simpler graphics, see GIF.

Layout: The designer's formatting of text and illustrations.

Pantone: Ink matching system used universally by printers and designers. These inks are used as spot colors instead of, or in addition to, four-color process. Pantone inks are referenced by their individually-assigned number. Also known as PMS colors.

Perfect binding: A method of binding a book in which the pages are glued into the cover at the spine. A common method for producing catalogs and magazines, perfect binding is most economical when producing pieces with high page counts and high quantities. The spine of the book must be at least 1/16 inch to consider perfect binding. Unlike saddlewire, page count in a perfect bound book can vary although it is most cost-effective to produce books with page counts divisible by four.

Process color: Also known as four-color process. (See "four-color process.")

Proofread: To read layouts or proofs closely, usually against the manuscript, to review their accuracy.

Revise(s): Corrected proof(s).

Saddlestitch: Binding option usually used for booklets where staples are affixed along the binding. Also called a saddlewire binding.

Scanning: Process of converting photographs and drawings to an electronic computer file suitable for printing.

Self-mailer: A publication with a mailing panel that allows the piece to be mailed without an envelope. Self-mailers must fit within the U.S. Postal Service's regulations for first-class or bulk-rate mail.

Small caps: Small capital letters that are approximately the same size as that font's lowercase x.

Stock: Paper used in printing or binding.

Thumbnails: Small images of a design. Also, smaller versions of Web images.

Trim size: The finished size of a printed piece.

Typeface: The design or style characteristics of a complete font of type.