What is Merchandising?

students designing clothes

The Merchandising concentration is designed to provide you with a basic understanding of the apparel and textile industry. The curriculum prepares you for exciting careers in retailing, management, and fashion promotion.  Channel your own sense of style and business savvy into a career where you buy and promote the latest fashions to consumers. Graduates are eligible for positions as assistant buyers, managers, or consultants.

Want to Learn More?

Contact Ms. Erica Hardy or (256)782-5056.

View the Merchandising Concentration Checklist

What Can You Do With a Merchandising Concentration?

Potential Careers and Places of Employment:


  • Assistant buyer/buyer
  • Merchandise Management
  • Visual Merchandising
  • Department Manager
  • Assistant store manager or store manager
  • District/Regional Management


  • Sales representative
  • Advertising
  • Fashion show coordinator
  • Runway coordinator
  • Fashion director
  • Event planning/promoter


Textiles Industry/Wholesale

  • Sales and distribution
  • Apparel manufacturing
  • Product development
  • Fashion forecasting


  • Boutique owner
  • Freelance/fashion consultant
  • Sales


  • Educator
  • Costuming
  • Stylist