JSU Home » Marketing Services » Planning

Before meeting with us consider the following questions:
  1. What is the purpose of the project? (recruitment, informational, marketing, reputation building)
  2. Who's your target audience? (prospective students, faculty, alumni)
  3. What medium are you considering? (Website, newsletter, brochure, poster)
  4. For print projects, what quantity is appropriate? Enough for a specific event or enough to provide extra copies for future distribution? If it's the latter, you'll have to consider time-sensitive content that could affect shelf life.
  5. What is your projected budget?
  6. Who in your department will act as the contact person for the project?
  7. When is your deadline for this project? Have you allowed our office enough time to complete the project efficiently and effectively?