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Dr. Bitgood’s primary interest is social design or environment-behavior relationships. Most of his recent research has been in exhibition centers (museums, science centers, zoos, etc.) where he studies how to increase the impact of exhibits by applying psychological principles. Students, who are a critical part of the research program, are able to present at professional conferences and publish in refereed journals. Courses taught include: Professional Issues, Program Evaluation, Behavior Change in Children, Environmental Psychology. Recent PublicationsBitgood, S.
(2002). Environmental psychology in museums,
zoos, and other exhibition centers Bitgood, S. (2003). The role of attention in designing effective interpretive labels. The Journal of Interpretation Research, 5(2), 31-45. Bitgood, S., & Dukes, S. (2005). Not another step! Economy of movement and pedestrian choice point behavior in shopping malls. Environment and Behavior, 38(3), 394-405. Bitgood, S. (2006). An analysis of visitor circulation: Movement patterns and the general value principle. Curator, 49(4), 463-475. Bitgood, S., Dukes, S., & Abbey, L. (2006). Interest and effort as predictors of reading: A test of the general value principle. Curent Trends in Audience Research, 19, 1-6. |
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