This is the introductory course for students taking the public relations sequence, and can also serve as an upper-division COM elective for other communication students taking either broadcasting or print journalism.

 

COURSE DESCRIPTION Intro to Public Relations (3 units). Prerequisites: EH 101, COM 200.
Basic concepts of public relations, including history, theory, organization and ethics. Writing emphasized.

REQUIRED TEXTBOOK: Scott M. Cutlip, Allen H. Center, and Glen M. Broom. (2006). Effective Public Relations (9th ed). Upper Saddle River, NJ: Prentice Hall, Inc. ISBN # 0-13-008200-7

Spring 2009 Course Syllabus