James L. Thomas, Ph.D.

Professor of Marketing


MKT 497: Marketing Research


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Course Syllabus Survey Research
The Marketing Research Project Measurement & Scaling
Introduction to Marketing Research Questionnaire Design
Defining the Research Problem Sampling
Research Design Basics of Data Analysis
Secondary Data Semester Questionnaire
Qualitative & Observation Research Semester Database
Experiments Statistical Analysis Procedure
  Research Report Template
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