James L. Thomas, Ph.D.

Associate Professor of Marketing

MKT 395: Business-to-Business Marketing

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Course Syllabus, Section 1 Physical Distribution
Course Syllabus, Section 2 Business Marketing Channels
The Industry Analysis Trade Shows
Introduction to B2B Marketing E-Commerce
The Character of Business Marketing B2B Promotions
The Purchasing Function Ethical & Legal Considerations
Understanding B2B Customers Product Management
Cyber law B2B Pricing
   
Greed is Good! (Michael Douglas as Gordon Gecko)
 
We are NASCAR. You WILL be assimilated!!
 
 

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