James L. Thomas, Ph.D.

Professor of Marketing

MKT 395: Business-to-Business Marketing

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Course Syllabus  
The Industry Analysis  
Introduction to B2B Marketing Product Management
The Character of Business Marketing Physical Distribution
The Purchasing Function Business Marketing Channels
Understanding B2B Customers Trade Shows
B2B Pricing B2B Promotions
Cyber law Ethical & Legal Considerations
Greed is Good! (Michael Douglas as Gordon Gecko)
We are NASCAR. You WILL be assimilated!!

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