LEARN A LANGUAGE !!!

Assignments - IME 375 - Fall 2009

Thursday November 19, 2009

• Class Eval SECTION 01 - 11:00AM
• Class Eval SECTION 02 - 6:15PM
• Read the article How to Market Your Small Business with Facebook from the NY Times.
• Read the Privacy Page on the MDE site

Monday November 16, 2009

• No assignments. Study for the test. Section 01 (11:00am) will meet in Lab 106 on Tuesday. Section 02 meet in room 250 at 6:15pm.

Friday November 13, 2009

• Read this short article on Google Search.
• Read this article which documented the concept of Free as a business model

Monday November 9, 2009

• NEXT TEST WILL BE ON TUESDAY NOVEMBER 17TH (both classes).
• FINAL EXAM Sec 1 (11:00am class) December 10th - 10:00am
• FINAL EXAM Sec 2 (6:15pm class) December 8th - 6:30pm
• PAPERS DUE (Both sections) Thursday, Dec 3rd Noon.

Thursday November 5, 2009

• For your research- The Times (of London) ranking of the 50 best biz blogs. Pay particular attention to the technology section.
• Read Michael Porter's article "Strategy and the Internet". You will find the article in the JSU Library digital collection. It is in the March 2001 issue of the Harvard Business Review (Vol 79, Issue 3, P 62-78). The article is not a particularly easy read, so I suggest you will need to review it more the once. This is the third of the three fundamental papers you are expected to be very familiar with.

Monday November 2, 2009

• Read the article "The Truth about Internet Business Models"
• On the MDE site read the Digital Markets page.

Tuesday October 27, 2009

• Read the "Web Analytics" page on Managing the Digital Enterprise.
• Read the "Business Models on the Web" page on Managing the Digital Enterprise
• Also on the MDE Business Models page read the article "The Abundance of Simple Business Models on the World Wide Web".  You will find the article under 'Things to Read'. This is the second of the three fundamental papers you are expected to be very familiar with.

Tuesday October 20, 2009

• We will begin to discuss "Cloud Computing" this week.
• Read this important article from the October 15th, 2009 issue of the influential magazine 'The Economist'. The Battle of the Clouds.
• Read this companion article from Economist, Clash of the Clouds.

^^^ NEXT TEST READINGS START HERE AND GO UP ^^^

Monday October 19, 2009

• No reading assignments. Study for the Tuesday's test.

Wednesday October 14, 2009

• Read the case "A Blogger in their midst". It is in the September 2003 issue of the Harvard Business Review.  You will find an electronic version of the case at the JSU Library Site.

Monday October 12, 2009

• Read the Digital Design page of Managing the Digital Enterprise.
• Read the article Wikis at Work from the WSJ
• Read the article Creating your own Wiki Web site from the WSJ blog "All things Digital"

Monday October 5, 2009

• As we prepare to discuss Google, read this article from Business Week

Thursday October 1, 2009

• Read these two blogs from Kara Swisher. They serve as an introduction to the battle between Microsoft and Google for Web dominance. 1 -Google Ignites new Browser War. 2- Google Goes Right for Microsoft's Gut.

Friday September 25, 2009

• Read the article "The Man Who Owns the Internet". This article discusses Domain Name acquisition as a business strategy.
• Read the article "Rethinking the Long Tail" for discussion and comparison with the previous 'Long Tail' article.

Thursday September 24, 2009

• Read the article "Domain Name Primer" This is one of three or four key articles you should become especially familiar with. The next few lectures will also touch on material from this article.
• Read the article "The Long Tail". Its about five pages long, and make sure you check out the graphs associated with it. The article was the basis for a book which has become a business 'best seller' and it discusses business aspects of the 'Long Tail' of the power law distribution of the Web .

^^^ OCT 20 TEST READINGS START HERE AND GO UP ^^^

Monday September 21, 2009

• Review readings for the test. Don't forget the Introduction and Navigation pages at the Managing the Digital Enterprise site.
• Stay dry.

Friday September 18, 2009

• Read the article On the Web at Warp Speed from the "Economist" online site.
• Due on Tuesday, Sept 29, 2009 - A 1 or 2 page synopsis of information regarding the company you have chosen to follow. It will include:
  • How it was started
  • Public or private
  • Stock price (if avail, venture capitol funding) and recent history
  • Revenues
  • Growth
  • Web Native or Immigrant
  • Current status
  • Main competitors
  • Leadership (Mgt/Corporate Officers)
  • Primary Product(s) or Services
  • Future outlook
  • Products/Services
  • Projected Revenues
  • Main competitors
    

Tuesday September 15, 2009

• In preparation for the lectures on Network Theory, read the article "Power Laws, Weblogs, and Inequality".
• It would probably be a good idea to review the article (link below) Network Theory's New Math.

Monday September 14, 2009

• Remember - I will ask you to select companies on Tuesday (see Wed 9-2 below).
• TEST INFO link added - Left navigation panel.

Wednesday September 9, 2009

• Read the "Navigation Page" on the Managing the Digital Enterprise site.
• In the Wall Street Journal - read the article "Movie Studios Discuss Ways to Rent Films Over YouTube".
• Read this brief follow-up to the above link on How YouTube can make a success of Movie Rentals.
• Viral Marketing is much discussed today. Read this article which discusses an example of how a single video gains traction on YouTube. DON'T WATCH THE VIDEO UNLESS YOU HAVE A STRONG STOMACH!!!

Thursday September 3, 2009

• Read the article "The Man Who Could Have Been Bill Gates" - For a different take on the Gary Kildall story.

Wednesday September 2, 2009

• Come to the next class session prepared to discuss 'Lessons Learned' from the Video Case we viewed.
• Read the article "Network Theory's New Math". This article is important because it provides an overview and summary of several books which give perspectives on e-business in the next decade. You will find some discussion of Web 2.0 concepts.
• On Tuesday, Sept 15 you will select a company for your weekly discussion and term paper research. The choices are:
  • Amazon
  • Craig's List
  • E-bay
  • Facebook
  • Google
  • Microsoft
  • Yahoo!
  • Twitter
  • Verisign
  • YouTube

Thursday August 27, 2009

• Read the article "How e-Biz Rose, Fell and will Rise Anew".
• Read "Persuasion, Argument and the Case Method" (Chapter 1) in the Case Study Handbook.
• Read the Introduction Page of our online Textbook "Managing the Digital Enterprise"

PRE-CLASS

Check out the web site "MANAGING THE DIGITAL ENTERPRISE". This will be a primary resource throughout this course.

• Become familiar with the navigation scheme and general topic areas
• Read the Introduction page of Managing The Digital Enterprise

Make certain you have the appropriate access to Blackboard for the IME375 class.

Read information about e-Mail etiquette courtesy of Va. Tech.