Assignments - IME 375 - Fall 2008

Wednesday November 19, 2008

• On the Digital Enterprise site, read the following pages.
  • Security
  • Privacy
  • Governance
• As a finale to MS/Yahoo/Google read the article "Jerry Yang to step down as Yahoo CEO; Will Microsoft return?"
• For a slightly more amusing slant read "With the Yangtanic Sunk, What is MS Trolling for Now?"

Wednesday November 12, 2008 (Sec 03 info) Sec 01,02 will discuss the project Thursday.

• Video link for case the Lab case - Sue Decker
• Video link for Stanford - Other lecturers
• Lab session Case study MS, Yahoo!, Google info:
  • You should begin your research on the subject with the Wall Street Journal.  It is available from the Library's electronic collection.   Next you should review the Business Week site and the BBC business site for an international perspective.  Read some of the more influential business blogs, for example BoomTown. 

Friday November 7, 2008

• Read the article "eBayNomics"
• Read the Auctions page on Managing the Digital Enterprise.
• Read the article "Obama's Link Strategy Fuels Election Victory"
• The case study 'To E or Not to E' will be due Tuesday, December 2nd at the beginning of class This is a fairly complex case with some subtlety to it, so I suggest you spend adequate research time with it. To obtain an A on the project, THE DOCUMENT YOU SUBMIT WILL BE FLAWLESS. No spelling errors. No grammar errors.  FOLLOW THE FRAMEWORK USED IN THE CASE 'WE GOOGLED YOU' - FACTS (BULLETED LIST), ISSUES (BULLETED LIST), FOLLOWED BY A NARRATIVE ANALYSIS.

Monday November 3, 2008

• Review all assigned readings since Oct 2 for Test this Week.  CHECK THE TEST INFO LINK FOR DATES.

Wednesday October 29, 2008

• Here is a link to the Michael Porter video.   Watching the video gives some added context to Porter's article "Strategy and the Internet".

Wednesday October 22, 2008

• Read Web Markets page on the MDE site.
• On the MDE 'Business Models' page under 'Things to Read', read the article "The Utility Business Model and the Future of Computing Services"

Monday October 20, 2008

• Read this article from last Thursday regarding Google.  We'll discuss it in class.

Friday October 17, 2008

• Read the article "The Abundance of Simple Business Models on the World Wide Web".  You will find the article on the MDE 'Business Models' page under 'Things to Read'.  This is the third of the three key articles you should become very familiar with.
• Your Case Analysis on the Business Mystery" case is due at start of class on Tuesday.  Your format for the case is: page 1 - Analysis of the case, Page 2-?, the process you employed to determine your analysis.  This may be written using a bulleted listing format.  THE ASSIGNED READINGS FROM Oct 16th (below) SHOULD GIVE SOME ADDITIONAL INSIGHTS.

Thursday October 16, 2008

• Read the article "Evaluating Web Pages: Techniques to Apply and Questions to Ask"  offered by Cal-Berkeley (you know... where Mimi went to school).
• Read this synopsis of the article "How do people evaluate a Websites Credibility".

Monday October 13, 2008

• This week we will continue Lab activities:
  • Presentations: User Centric Design.
  • Solving a business mystery.
• Read the Analytics, and Business models pages on the MDE site.

Tuesday October 7, 2008

• Read case study 'To E or Not to E'. This is a major case, so make sure you thoroughly understand it and do an in-depth analysis. Review the articles and lectures on Cases (below). You will have ample time prior to turning in your formal case analysis. IT WILL BE DUE ABOUT THE END OF NOVEMBER. 

Monday October 6, 2008

• Read the article "Web Science: Studying the Internet to Protect our Future".  Note that this article is in the current issue of 'Scientific American' and it discusses issues we have been talking about in class throughout the term. 
  We are just way ahead of the curve!

Thursday October 2, 2008

• Read the Design Page on the MDE site
• Read Michael Porter's article "Strategy and the Internet". You will find the article in the JSU Libary digital collection. It is in the March 2001 issue of the Harvard Business Review (Vol 79, Issue 3, P 62-78). This is the second of the three fundamental papers you are expected to be very familiar with.

Friday September 26, 2008

• NOTE: The link to 'How Search Engines Work' has been restored.  Make sure you have read both articles listed under Sept 17.
• Read this supplementary article as well.  Read the first two pages "How Internet Search Engines Work" and "Looking at the Web"
• In preparation for the lectures on Network Theory, read the article "Power Laws, Weblogs, and Inequality".

Wednesday September 24, 2008

• TEST INFORMATION HAS BEEN UPDATED - CLICK THE TEST INFO LINK.

Tuesday September 23, 2008

• Read the article "Could Social Media be the Google Killer?". This is a somewhat speculative article, but it covers some topics we will be discussing this week.
• On the MDE site, on the Navigation Page, find the article "Search Engine Users" by Deborah Fallows. Read the 'Summary of Findings' pages i to iv.

Wednesday September 17, 2008

• Read the article "The Man Who Owns the Internet". This article discusses Domain Name acquisition as a business strategy.
• On the Managing the Digital Enterprise site on the Navigation Page, under "Things to Read" read the articles:
  • How Search Engines Work
  • How Search Engines Rank Web Pages.

Friday September 12, 2008

• Read the article "The Laws of the Web". Note: Zipf's Law is very similar to the Power Law distribution of business Web sites.
• Read the article "The Long Tail". Its about five pages long, and make sure you check out the graphs associated with it. The article was the basis for a book which has become a business 'best seller' and it discusses business aspects of the 'Long Tail' of the power law distribution of the Web .
• NOTA BENE: IF YOU HAVE FALLEN BEHIND IN THE READINGS, I SUGGEST YOU TAKE THIS WEEKEND TO REMEDY THAT SITUATION.

Thursday September 11, 2008

• Read the article "Network Theory's New Math". This article is important because it provides an overview and summary of several books which give perspectives on business in the next decade

Tuesday September 9, 2008

• Read the article "Domain Name Primer" This is one of three or four key articles you should become especially familiar with. The next few lectures will also touch on material from this article.
• Read the article "Top Lawyer Is Selected As U.S. Mulls Google Suit" . If the link is broken, you can find the article in the September 9 issue of the Wall Street Journal, page B1.

Thursday September 3, 2008

• Read the article "Google Polishes Product Line with Chrome Browser".
• Write a two page analysis of the Case "We Googled You". It will be graded using the following measures:
  • The depth, quality, and sophistication of the analysis.
  • Your ability to communicate ideas in a coherent, well-written, well-ordered fashion.
  • Your ability to discern and communicate relevant issues of the case.
  • Your ability to apply knowledge acquired from discussions and readings to elements of the case.
  • To obtain an A on the project, THE DOCUMENT YOU SUBMIT WILL BE FLAWLESS. No spelling errors. No grammar errors. You will submit it as a hardcopy document THE DEADLINE FOR THE PAPER IS at the beginning of class Tuesday.

Wednesday September 3, 2008

• Read the article "The Man Who Could Have Been Bill Gates" - For a diferent take on the Gary Kildall story.

Tuesday September 2, 2008

• Read the article "Google Tackles Microsoft in Launch of Browser"
• Read the article "Here's the Google Chrome Browser Comic Book".
• Read the Navigation page on the MDE site.

Friday August 29, 2008

• In preparation for next week's Personal Web Page assignment, Read the article "Creating Your Own Wiki Website "from the Wall Street Journal to see what the business press has to say about Wiki's.
• Read the case "We Googled You" for discussion in class Tuesday  You will find an electronic version of the case at the JSU Library Site.
  • Go to the JSU home page - Click on 'Library' on the left nav panel
  • Click on Find articles and data bases.
  •  Use the Business Source Premier data base. 
  • Then on the right navigation panel, click on Magazines. 
  • From there click on the 'H" tab and Harvard Business Review is the first magazine listed. 
  • The article is in the June 2007 issue of the Harvard Business Review.  Remember, HBR is listed as a 'magazine' and not as a 'journal'.  I don't recommend that you simply Google the title, because usually you don't get a link to the full article.  Make sure you read what the 'experts' have to say.  Their opinions are presented following the case in HBR.  If you have a problem locating the case, you might ask the library staff to help you on Friday or Monday.

   

Thursday August 28, 2008

• Read the Syllabus for this class - you can access the syllabus from the left navigation panel.
• Read the article "How e-Biz Rose, Fell and will Rise Anew".
• Read the Chapter 1 "Persuasion, Argument and the Case Method" in the Case Study Handbook .
  

PRE-CLASS (Prior to August 28, 2008)

Check out the web site "MANAGING THE DIGITAL ENTERPRISE". This will be a primary resource throughout this course.

• Become familiar with the navigation scheme and general topic areas
• Read the Introduction page of Managing The Digital Enterprise

Make certain you have the appropriate access to Blackboard for the IME375 class.

Read information about e-Mail etiquette courtesy of Va. Tech.