Ed Moore III launched WLJS' first prime-time news program last week, covering local news for northeast Ala. The News and Media Director and anchor is joined each week by an on-air contributor from The Chanticleer, as well Program Director Curtis Holman with weather.
In addition, Moore is entering his third season as host of Late Night with Ed Moore III, which is known for pushing the envelope.
"I noticed in the 21st century people don't really know how to be journalists," said Moore. "No one does investigative reporting; people don't want to cover the hard stuff. They want to cover the easy stuff and that's not what journalism is."
Topics of his show have included being Muslim in America, hazing, the shooting of Trayvon Martin and sex abuse.
"I push the envelope because there are things that need to be brought to the forefront," he said.
Moore began by bringing hazing to the forefront this past January following a campus incident over holiday break.
"There were a handful of people that didn't want me to do that show," he said. "But people were going to the hospital, dying, and parents were burying their children. It was necessary to discuss."
Late Night's Friday night premiere will approach 9/11. Moore hopes that "A Tribute to 9/11: Eleven Years Later" will be a healing process, and wants people to talk and find comfort.
In addition to forging ahead journalistically, Moore is open about his spirituality and religion, although he knows that in certain places it isn't always politically correct.
"I know it's incorrect to express religious belief in broadcasting and journalism but I'm not a politically correct broadcaster," he said. "I want to take my politically incorrectness and make it positive."
According to Moore, the secret to his success is initiative. "I can honestly tell you that most of what I have done is because I took initiative to find and seek. I asked questions-the right people, the right questions. You can't wait for people to see you. You have to go to them and say, 'Look, help me'. Don't wait for someone to come and rescue you. Sometimes you've got to save yourself."
Moore's Primetime News can be heard Thursdays at 5 p.m., and Late Night with Ed Moore III premieres Friday, Sept. 7 at 11 p.m.