Marvel Comics, publisher of such favorites as Spider-Man, X-Men and The Avengers, is printing many of its most popular titles with special edition covers this month to support Susan G. Komen and National Breast Cancer Awareness Month.
Captain America, Fantastic Four and Uncanny X-Men are just a few of the titles getting pink variant covers that will be available directly from Marvel.com.
All Marvel titles in October, not just the ones with special covers, will feature a special one-page ad educating readers about breast cancer.
“Komen is thrilled to partner with Marvel Entertainment in the fight against breast cancer this October,” said Dorothy Jones, VP of Marketing at Komen. “This partnership will allow us to share critical information with this important audience, empowering
them to take positive action for their breast health and for the women they love.”
Marvel has partnered up with Komen in the past, mainly limited edition posters and t-shirts, never something this significant. Some covers even feature popular heroes in pink-trimmed costume.
Collectors take notice, as these are rare variants reserved for direct and large batch orders only.
Marvel Editor-In-Chief Axel Alonso told Fox Nation, “Everyone’s got a mother, everyone’s got a sister...and while most of our readers may be male, don’t underestimate the number of female readers out there. Our titles, such as Captain Marvel (the current Captain Marvel is female), the Fantastic Four and the X-Men all have powerful female lead characters. Marvel is proud to bring awareness to this cause.”