On Sunday, October 14th, Zeta Tau Alpha sorority at Jacksonville State University kicked off its annual Think Pink® Week.
ZTA members enjoyed the beautiful fall weather and walked up and down Pelham Road hanging over 400 pink bows in a spectacular display of support for their national philanthropy,
Breast Cancer Awareness and Research. Holding signs that read “Honk to Support Breast Cancer Awareness,” the Zetas had citizens of Jacksonville honking car horns, waving as they passed by the groups of women, and even stopping just to say “thank you for what you are doing.”
For the past several weeks, members have been selling large pink bows to business owners, JSU faculty and staff, and members of the community in preparation for this Breast Cancer Awareness event. Patrons who are supporting the cause by purchasing bows are asked to display their ribbons now through Sunday, October 21st, when they should take them down and dispose of them properly. Each year, ZTA raises more money for its philanthropy than any other student organization,
and with the success of Think Pink® Week, this year will prove no exception. All of the proceeds from Think Pink® Week will go to Breast Cancer Awareness and Education, and the Zetas hope to top the $18,000 they raised last year for the cause.
Donations can be made to Zeta Tau Alpha Foundation, are tax deductible, and can be sent to Zeta Tau Alpha, JSU Box 3048, 700 Pelham Rd North, Jacksonville, AL 36265.
Think Pink® Week will culminate in this Saturday’s JSU football game on October 20th, where the Zetas will host a Pink Out game and “Shake It For A Cure” event. The Zetas will be accepting donations for the cause and distributing pink pom-pom shakers. ZTA encourages all fans to wear pink to the game.
The Zetas at JSU are also collecting Pink Yoplait® lids for Yoplait’s Save Lids to Save Lives® program throughout the remainder of the month. Drop boxes are located throughout the campus at JSU or can be sent to Zeta Tau Alpha, JSU Box 3048, 700 Pelham Rd North, Jacksonville, AL 36265.
Zeta Tau Alpha was founded in 1898 at the State Female Normal School (now Longwood University) in Farmville, Va., and has more than 211,000 members worldwide.
Breast cancer education and awareness became ZTA’s national philanthropy in 1992 and the organization partners with Susan G. Komen for the Cure®, Yoplait®, the National Football League and SELF magazine to promote awareness.
Think Pink® is a registered trademark of Zeta Tau Alpha.