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Management and Marketing

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Marketing

Marketing is a dynamic, customer-oriented discipline. It is the process whereby customers are identified domestically and/or globally; products are designed and positioned in the market place; distribution systems, including traditional and emerging channels, are established; promotions via traditional and the ever-changing electronic media are developed; and pricing is determined. Students selecting Marketing as a major will be prepared to achieve success in this dynamic environment which includes

  • Logistics and Supply Chain Management
  • Merchandising
  • Sales Representative
  • Advertising Specialists
  • Public Relations Specialists
  • Purchasing Agents
  • Marketing Research Analysts
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