Marketing is a dynamic, customer-oriented discipline. It is the process whereby customers are identified domestically and/or globally; products are designed and positioned in the market place; distribution systems, including traditional and emerging channels, are established; promotions via traditional and the ever-changing electronic media are developed; and pricing is determined. Students selecting Marketing as a major will be prepared to achieve success in this dynamic environment which includes

• Logistics and Supply Chain Management
• Merchandising
• Sales Representative
• Advertising Specialists
• Public Relations Specialists
• Purchasing Agents
• Marketing Research Analysts