JSU | Management and Marketing | James L. Thomas, Ph.D.

James L. Thomas, Ph.D.
JSU Home » Management and Marketing

Office Hours:

Tue & Thu 09:00-11:00

Thursday 16:15-18:15 or by appointment

Class Information:

MKT 395-1 Business to Business Marketing

TTh 07:30-09:00 MB 218

Class Files:

Course Syllabus
The Industry Analysis
Introduction to B2B Marketing	Product Management
The Character of Business Marketing	Physical Distribution
The Purchasing Function	Business Marketing Channels
Understanding B2B Customers	Trade Shows
B2B Pricing	B2B Promotions
Cyber law	Ethical & Legal Considerations

MKT 497-1: Marketing Research

TTH, 11:00-12:30 MB218

Class Files:

Course Syllabus	Survey Research
The Marketing Research Project	Measurement & Scaling
Introduction to Marketing Research	Questionnaire Design
Defining the Research Problem	Sampling
Research Design	Basics of Data Analysis
Secondary Data	Semester Questionnaire
Qualitative & Observation Research	Semester Database
Experiments	Statistical Analysis Procedure
	Research Report Template

MKT 530-1: Current Issues in Marketing

Thu, 18:15 - 21:15 MB218

Class Files:

yllabus	Sample Article Analysis
Journal Article Analysis Form	Sample Article (analyzed above)
Houston Cole Library Holdings	Sampling
The Proposal	Questionnaire Design
Surveys	A Literature Review of the Zone of Tolerance