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James L. Thomas, Ph.D.
JSU Home » Management and Marketing


  Office Number: Merrill Building 217H

Office Phone: 256-782-5790

Email Address: jthomas@jsu.edu
 
Office Hours:

Tue & Thu 09:00-11:00

Thursday 16:15-18:15 or by appointment

Class Information:

MKT 395-1 Business to Business Marketing
TTh 07:30-09:00 MB 218
Class Files:
Course Syllabus  
The Industry Analysis  
Introduction to B2B Marketing Product Management
The Character of Business Marketing Physical Distribution
The Purchasing Function Business Marketing Channels
Understanding B2B Customers Trade Shows
B2B Pricing B2B Promotions
Cyber law Ethical & Legal Considerations


MKT 497-1: Marketing Research
TTH, 11:00-12:30 MB218
Class Files:
Course Syllabus Survey Research
The Marketing Research Project Measurement & Scaling
Introduction to Marketing Research Questionnaire Design
Defining the Research Problem Sampling
Research Design Basics of Data Analysis
Secondary Data Semester Questionnaire
Qualitative & Observation Research Semester Database
Experiments Statistical Analysis Procedure
  Research Report Template


MKT 530-1: Current Issues in Marketing
Thu, 18:15 - 21:15 MB218
Class Files:
yllabus Sample Article Analysis
Journal Article Analysis Form Sample Article (analyzed above)
Houston Cole Library Holdings Sampling
The Proposal Questionnaire Design
Surveys A Literature Review of the Zone of Tolerance


 
Jacksonville State University
700 Pelham Road North
Jacksonville, AL 36265-1602
(256) 782-5781 (JSU1) |
1-800-231-5291(JAX1)

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