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Dr. Mike Featherstone

Featherstone
  Office Number: Merrill Building 217G
Office Phone: 256-782-5788
Email Address: feather@jsu.edu

Welcome to e-Commerce at JSU. Most class meetings are conducted in the computer labs in Merrill Hall. Most assignments will be completed using the Internet. Thus, you can experience the global nature of the Web as you learn from it. Mastering the content of the course and the process of learning about the Web are synchronous activities. Students will analyze a wide range of topics - primarily from MANAGEMENT and PUBLIC POLICY perspectives, rather than a technological perspective. The emphasis this year will be the impact of social media, cloud computing, and the fundamental revenue generating mechanisms of the Web.

From 1995 until June 2002, I worked as a producer and then manager at the IBM e-Business Innovation Center in Atlanta, Georgia. Our clients included some the largest corporations in the world, and we developed Web sites for such prestigious events as the Grammy Awards, Super Bowl, Tony Awards, Wimbledon Tennis Tournaments and The Masters Golf Tournaments. Since 1979, I have been the President of two software development companies, and between 1983 and 1986, I was Director of the computer training facility at the University of North Florida in Jacksonville, Florida.

I have BS and MPA degrees from Wayne State University in Detroit, Michigan. I earned the degree of Doctor of Business Administration at Southern Cross University's Graduate College of Management, Tweed Heads, New South Wales, Australia. I attended post graduate studies at the University of Michigan, and Michigan State University.         

Current Issues in E-Commerce

Students will participate in a symposium setting to conduct research and examine current issues in the field of e-commerce. The focus of the class will be on understanding new business models emerging on the Internet. Students will have the opportunity to select from a series of semester long class projects. All class materials will be drawn from data available to us on the World Wide Web and will include government documents, as well and the latest research in the field. 


Introduction to E-Commerce

This is an introductory, survey e-Commerce class. It will provide a basic understanding of e-commerce issues for all business majors. For those of you who choose to major in e-Commerce it will serve as a foundation course for future studies. Topics include Web navigation, Web design, Web business models, Web marketing and Web analytics.

The class concentrates on current issues and the Dot-Com boom, referred to by many as Web 2.0. We will focus on the newest mechanisms for revenue generation on the Web. Many of these are driven the the phenomenal growth in Search Engine Marketing, so much of the class discussion will be drawn from the headlines of papers such as the "Wall Street Journal." We will also examine numerous Web sites and a few case studies relevant to the topics.

There is no textbook per se, for this class, but we will use the Web site Managing the Digital Enterprise and the Wall Street Journal as our guides to the discussion of the conduct of business on the Internet.


Project Management

The text is McGraw-Hill's SimProject. We will discuss text acquisition during the first week of class.

This course focuses on three vital elements of project management: people, process, and technology. You will learn project management concepts, objectives, and tools, and how to utilize coaching strategies to manage complex e-business and e-commerce projects. Topics include the PM process, project planning, project execution, and project evaluation.

We'll focus on three major objectives:

1. Becoming familiar with basic Project Mgt practices and process

2. Getting familiar with Microsoft Project - a standard in the field

3. Applying sound project management practices in a project management simulation

You can visit the PMI Web site by clicking right about HERE.


As we progress through the class, you'll find assignment information and links to other sites here as well as in Blackboard.

If you're not familiar with Blackboard, take a few minutes and learn about it HERE. You will find tutorials and other basic information. NOTE that you will also need to know how to access your GEM.

You'll be expected to have read this the first day of class!

The Virtual Enterprise

The Virtual Enterprise represents a new organization for the 21st century, enabled by new information technologies and evolving to compete in a global economy. This course examines the development of the virtual enterprise and explores strategies for managing in virtual and matrixed organizations. Students review a range of electronic collaboration tools for virtual work environments. This term the emphasis will be on immersive Web technologies and collaboration tools such as SecondLife.


As we progress through the class you'll find course documents and links to other sites here as well as in Blackboard.

If you're not familiar with Blackboard, take a few minutes and learn about it HERE. You will find tutorials and other basic information. NOTE that you will also need to know how to access your GEM account.

You'll be expected to have read this the first day of class!



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