The mission of the College of Commerce and Business Administration (CCBA) is to educate a diverse undergraduate and graduate student body for successful employment and managerial careers in a dynamic global environment, to be productive and ethical citizens, and to be prepared for advanced studies, as well as lifelong learning.
The CCBA carries out its mission through its commitment to four core values as shown in the following core values:
We seek to provide our students with a learning centered environment through which they become literate, articulate, and broadly educated individuals who are knowledgeable in fundamental economic principles, the business disciplines, and the impact of global forces on domestic affairs. The curricula prepare baccalaureate and MBA graduates to be literate with information technology, ethically and globally aware, as well as analytical decision-makers who possess fully developed oral, written, and interpersonal communication skills. Graduates should be able to adapt to rapidly-changing technologies, and to a diverse workplace environment. The faculty seeks to be recognized as excellent teachers and scholars, dedicated first and foremost to the development of students, through quality teaching, advising, and mentoring.
The CCBA values basic research, applied research and instructional development activities of the faculty, with primary focus on applied scholarship (contribution to practice) and instructional development (learning and pedagogical research). The faculty believes that teaching and scholarly activity are interdependent; that research enhances faculty effectiveness in the classroom and provides students with state-of-the-art business knowledge.
The CCBA seeks to take a leadership role in the economic development of the State of Alabama, specifically its Northeast region. The CCBA promotes excellence in service activities consistent with academic and professional strengths of faculty and staff. Faculty and staff are expected to be a resource for the economic development of the State and region by extending their knowledge, skills, and values to society. Interaction with external constituents is fostered through a variety of efforts including the Center for Business and Free Enterprise Education and Entrepreneurship, the Center for Business and Free Enterprise Education, guest speakers, executives-in-residence, and advising groups.
The College strives to provide quality undergraduate and graduate management education through traditional as well as distance delivery. The faculty, staff, and administration of the CCBA are committed to continuously improving the quality of our academic programs, our student support activities, and our service to the local and regional community.
From these core values, the College has derived the following guiding principles:
- Emphasizing effective teaching;
- Instilling ethical development, integrity, and social responsibility in students;
- Recognizing the contribution of others through intellectual and external interactions, collaboration, freedom of thought, and freedom of expression; and
- Continuously improving academic programs, student support activities, and service to the community.
The college aspires to be recognized as one of the premier public regional schools of business in the Southeast.
Learning goals for the BS degree and MBA degree are presented below:
Students graduating with a BS degree from the CCBA:
- will be effective communicators (in both written and oral communication).
- will have problem-solving and decision-making skills.
- will be proficient in the use of information technology.
- will be aware of ethical dilemmas and appropriate resolution.
- will have a basic understanding of the business disciplines to include: accounting, economics, finance, management, marketing, quantitative analysis, legal and social environment, and global issues.
MBA graduates should:
- possess the ability to effectively and persuasively present ideas orally.
- possess the ability to effectively and persuasively present ideas in writing.
- possess the ability to use critical thinking skills to analyze and interpret data in order to solve business problems.
- possess the ability to analyze global markets and economies and evaluate the political risks associated with doing business in the international arena.
- be able to identify and analyze the strategic, tactical, and operational factors that influence or impact an organization.