Marketing

Marketing professional talking to a client

Marketing is a dynamic, customer-oriented discipline. It is the process whereby customers are identified domestically and/or globally; products are designed and positioned in the market place; distribution systems, including traditional and emerging channels, are established; promotions via traditional and the ever-changing electronic media are developed; and pricing is determined. Students selecting Marketing as a major will be prepared to achieve success in this dynamic environment.

Potential Careers

  • Marketing Research Analyst
  • Marketing Specialist
  • Public Relations Manager
  • Advertising Manager
  • Marketing Manager
  • Marketing and Sales Manager

Median Annual Salary

Marketing Research Analyst $63,790
Marketing Specialist $71,570
Public Relations Manager $116,180
Advertising Manager $125,510
Marketing Manager $136,850
Marketing and Sales Managers $135,900

*Median annual salaries are from The U.S. Bureau of Labor Statistics

Course Information

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