Develop the designer as an artist, communicator, and professional in visual culture.

Foster exchange and interaction while acknowledging the public nature of the university environment, simultaneously enriching and engaging the resources of the university through interdisciplinary collaborative inquiry.

Address local, regional, national, and international community concerns, while developing sensitivity to community consciousness.

Promote communication methods and technologies available to everyone.

Encourage individuals interested in pursuing a career in visual communication and design education, furthering exemplary professional practice in conducting visual research, and investigating design problem solving.