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The Division of University Advancement at Jacksonville State University is composed of the Offices of Alumni Relations, Advancement Services, University Development, Marketing and Communications, Photography, Public Relations, Marketing Services and the Print Shop. The Division is responsible for communicating with both internal and external audiences, developing long term relationships with Alumni and friends, soliciting and stewarding current and future gifts to the university, and presenting a consistent brand to our public. All of the offices within the Division strategically work together to strengthen the image and reputation of the university, and to provide for its future.

The Vice President for University Advancement serves as the University's Chief Development Officer and provides the liaison between the University and the institutionally-related foundations that support the University.